McCafe

McCafe v. Café 2.0: Who's The Winner For Your Waistline?

It's not too often we get to do honest, side-by-side comparisons; but with McDonald's throwing up billboards for its new Iced Mocha all around Southern California -- and we're sure wherever you are -- we decided to give it a go. Our Mocha versus Theirs; Café 2.0 versus McCafé. Sound the alarms, it's gonna be a brawl!

Here is the nutrition information for a small Café 2.0 Ganocafé Mocha:

And here's a small McCafé Mocha:

Source: McDonald's USA Nutrition Facts

OK, we don't usually do the Internet slang thing -- this is a classy blog, you all! -- but...OMG! Café 2.0 is the hands-down winner versus McCafé! K.O. in the first round, ladies and gents! A stunning victory!

One guilt-free GanoCafe Mocha contains 150 fewer calories than a small McCafe Mocha, and less than half the fat! You can sip on those other numbers at your own pace, but it's clear that if you're worried about your waistline, Café 2.0 Ganocafé Mocha is the only choice.

Taste? Well, there's really no comparison. We've been in the coffee biz for a LITTLE longer than McDonald's; but you won't see us going after their market share on french fries anytime soon.

Please note, we won that little bout without even mentioning Ganoderma Lucidum (links out University of Wisconsin-Madison's article on the subject), the powerful superfood that enriches every guilt-free mocha we sell. And at under a dollar a cup, Café 2.0 Ganocafé Mocha fattens your wallet while it slims you down!

So, all fast food sellers be forewarned: you guys stick to burgers, 'cos we've got the coffee corner covered!

For more info on ordering our product or business opportunity, please visit our website:

http://www.myganocafe.com/moneyinfo

or call us at (760) 792-3491

Instant Coffee War

Instant Coffee Wars Heat Up: Nescafé v. Starbucks, but Gano's Organic Coffee Is the Real Winner!

We hate to play that old “We told ya so!” game...except when we're playing it with big corporate America!

On June 5^th, Reuters, the premier news service, ran an article about the “instant coffee war” between Starbucks and Nescafé (click here to read that article). In the face of crippling financial hits, Starbucks introduced the VIA instant coffee line. In an article for The Huffington Post, Starbucks CEO Howard Schultz explained his decision to introduce his gourmet instant coffee:

There are numerous logical reasons: the significant size of the instant coffee market ($17B globally); the increasing mobility of consumers (imagine a cup of Starbucks VIA Ready Brew on a mountaintop); and, regardless of our ubiquity, that customers continue to tell us they want more Starbucks, and more ways and opportunities to enjoy it. (our emphasis)

The decision really ripped Nescafé’s sachet, as they’ve held the lion’s share of the (non-directly sold) at-home coffee market since who knows when. Things started getting nasty when Nescafé launched a guerilla advertising campaign against VIA, including smear posters and hits against the brand’s flavor and affordability. They’re even placing anti-VIA posters at bus stops! (Click here for a photo.)

It looks like Nescafé and Starbucks are just waking up to something we’ve been talking about for a while now: there’s loads of money to be made selling people gourmet coffee they can make at home. (Click here to view an abstract for an in-depth market study on how prevalent instant coffee is becoming internationally!)

What’s clear is that affordability, as much as taste, has become a determining factor in winning people over to a gourmet instant coffee.

Now, remember that preferred wholesale Gano Excel customers get their 100% organic instant coffee for $16 per 30 sachet box; that equals out to a measly $.53 per cup! Compare that to a 12 stick pack of Nescafé, currently on sale at Amazon.com for $12.16, or a 12 pack of Starbucks Via, which will sell for $9.95. OK, that’s an awful lot of numbers going on there; look at it this way --

• Starbucks Via: 12 cups / $ 9.95 = $.82/cup

• Nescafé: 12 cups/ $12.16 = $.98/cup

• Ganocafé Classic: 30 cups/ $16.00 = $.53/cup

That’s an almost 50% savings! And remember; we’re just talking about the coffee. We haven’t even gotten into Ganoderma Lucidum, the amazing herbal ingredient that enriches every sachet of coffee we sell. With even Nescafé touting the health benefits of coffee (click here to read that), there’s never been a better time to boost your wealth with the unique fusion of at-home coffee and whole-person wellness Gano Excel represents.

To add to the benefits, Ganocafé Classic is 100% organic; that's right, an organic instant coffee! Consumer demand is high for organic instant coffee, but none of the other major providers seem able to get it into coffee drinkers' hands.

The market’s primed for the Gano Excel opportunity, and while the Nescafé and Starbucks bicker, our affiliates are capitalizing on market trends in a major way!

For more info on ordering our product or business opportunity, please visit our website:

http://www.myganocafe.com/moneyinfo

or call us at (760) 792-3491

Coffee: The Last Bull Market?

Coffee: The Last Bull Market?

We’ve told you the statistics before: the average coffee drinker consumes 3.1 cups a day, over 50% of Americans consume coffee on a daily basis, and Americans as a whole consume 400 million cups of coffee each day (source). Put together, that’s compelling evidence for you to consider making your own place in the coffee industry – surely one of the great, recession-proof bull markets.

Recent economic news indicates that now, more than ever, coffee is the soundest investment around. Chuck Kowalski, About.com’s Commodities expert, blogged that July coffee futures have closed at the highest prices since October 2008.

“Coffee prices,” Kowalski writes, “have been on a steady upward movement since mid-March.”

(That means more profit for coffee sellers, by the way!)

Of course, the good news doesn’t extend to every sector of the coffee industry. Starbucks stores are closing (those locations account for 5% of the chains’ total number of stores), and CNN reports that expensive, luxury coffee brands are feeling the pinch.

Wait, weird. So, alright: we've got two things going on at once -- coffee futures are up, and coffee shops are closing down. How can the coffee industry possibly be growing?

As we’ve reported before, it looks like some of this coffee bull market is due to cost-conscious consumers becoming their own baristas. The U.S. News and World Report tells us that despite the 69% profit crunch Starbucks felt, coffee is on the rise because of small companies that offer brew-at-home products to consumers.

This is all great news. Let’s give a round of applause to all us coffee sellers, pat each other on the back, and head home. Yup, we did it – we’re braving this recession and turning awesome profits while others struggle to keep their businesses solvent. Too bad you can’t get in on the action, right?

Well, wait a sec. – looks like you can!

Gano Excel empowers you to directly sell this hot commodity (no pun intended!) to consumers, with the added bonus of a unique compensation system that rewards you for the number of people you share with and your profits off product. With direct selling on the rise during these hard times (see Amy Robinson’s brilliant, nuanced explanation of why here), we offer the best of two surging markets in one exciting opportunity.

To put it another way: if you wanna jump headlong into the coffee industry, Gano’s totally got your back.

The most recent news about coffee industry growth, combined with our documented product and proven compensation plan, should be enough to convince you to give the Gano Excel opportunity a try. As Ron Sacka put it in his stellar interview last week, we here at Gano are in the unique position of offering people a habit, not a luxury. Our Café 2.0 products are more than just “healthy coffee” – they’re your gateway to greater freedom and whole-person wellness, all in one delicious (and easy-to-market!) sachet.

Man. If we didn’t work here already, we’d be signing up right now!

For more info on ordering our product or business opportunity, please visit our website:

http://www.myganocafe.com/moneyinfo

or call us at (760) 792-3491