Money Agenda: Instant Coffee War

Instant Coffee Wars Heat Up: Nescafé v. Starbucks, but Gano's Organic Coffee Is the Real Winner!

We hate to play that old “We told ya so!” game...except when we're playing it with big corporate America!

On June 5^th, Reuters, the premier news service, ran an article about the “instant coffee war” between Starbucks and Nescafé (click here to read that article). In the face of crippling financial hits, Starbucks introduced the VIA instant coffee line. In an article for The Huffington Post, Starbucks CEO Howard Schultz explained his decision to introduce his gourmet instant coffee:

There are numerous logical reasons: the significant size of the instant coffee market ($17B globally); the increasing mobility of consumers (imagine a cup of Starbucks VIA Ready Brew on a mountaintop); and, regardless of our ubiquity, that customers continue to tell us they want more Starbucks, and more ways and opportunities to enjoy it. (our emphasis)

The decision really ripped Nescafé’s sachet, as they’ve held the lion’s share of the (non-directly sold) at-home coffee market since who knows when. Things started getting nasty when Nescafé launched a guerilla advertising campaign against VIA, including smear posters and hits against the brand’s flavor and affordability. They’re even placing anti-VIA posters at bus stops! (Click here for a photo.)

It looks like Nescafé and Starbucks are just waking up to something we’ve been talking about for a while now: there’s loads of money to be made selling people gourmet coffee they can make at home. (Click here to view an abstract for an in-depth market study on how prevalent instant coffee is becoming internationally!)

What’s clear is that affordability, as much as taste, has become a determining factor in winning people over to a gourmet instant coffee.

Now, remember that preferred wholesale Gano Excel customers get their 100% organic instant coffee for $16 per 30 sachet box; that equals out to a measly $.53 per cup! Compare that to a 12 stick pack of Nescafé, currently on sale at Amazon.com for $12.16, or a 12 pack of Starbucks Via, which will sell for $9.95. OK, that’s an awful lot of numbers going on there; look at it this way --

Starbucks Via: 12 cups / $ 9.95 = $.82/cup
Nescafé: 12 cups/ $12.16 = $.98/cup
Ganocafé Classic: 30 cups/ $16.00 = $.53/cup

That’s an almost 50% savings! And remember; we’re just talking about the coffee. We haven’t even gotten into Ganoderma Lucidum, the amazing herbal ingredient that enriches every sachet of coffee we sell. With even Nescafé touting the health benefits of coffee (click here to read that), there’s never been a better time to boost your wealth with the unique fusion of at-home coffee and whole-person wellness Gano Excel represents.

To add to the benefits, Ganocafé Classic is 100% organic; that's right, an organic instant coffee! Consumer demand is high for organic instant coffee, but none of the other major providers seem able to get it into coffee drinkers' hands.

The market’s primed for the Gano Excel opportunity, and while the Nescafé and Starbucks bicker, our affiliates are capitalizing on market trends in a major way!

For more info on ordering our product or business opportunity, please visit our website:

http://www.myganocafe.com/moneyinfo

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